SERVICES THAT WE OFFER
At White Hat Cow, we bring a blend of creativity, technical expertise, and strategic thinking to help your business thrive online. Our core services—website development, SEO, and media buying—are designed to elevate your brand and deliver measurable results.
Website Development
A well-crafted website is the foundation of your online presence. Our team specializes in creating responsive, user-friendly, and visually appealing websites that reflect your brand's identity and engage your audience. Whether you're starting from scratch or need a revamp, our website development services ensure your site is optimized for performance and usability. Explore our portfolio to see how we've helped businesses like yours succeed online.
SEO Services
Visibility is key in today's digital landscape. Our SEO services are tailored to improve your website's search engine rankings, drive organic traffic, and enhance your online reputation. From keyword research to on-page optimization, we implement white-hat techniques that align with search engine guidelines. Learn more about how our SEO strategies can boost your business on our SEO Insights page.
- Keyword Research – What must first be determined are the keywords that the searcher who is interested in hiring a contractor would use. It includes:
Primary Keywords: Broad terms such as “general contractor,” “HVAC services,” or “roofing services.”
Secondary Keywords: More specific terms like “SEO Construction Contractor in [City]” On-Page SEO – Give your website search engine-friendly content and structure that comprises the following:
Title tags and meta descriptions: Relevant, descriptive, engaging, and keyword-rich titles and descriptions for all pages of the website. Pages with optimized title tags (15-40 characters) have an 8.6% higher CTR.
Header tags: Use header tags (H1, H2, H3) to structure your content so that it can easily be understood by search engines. Around 59.5% of sites lack proper H1 tags, which can negatively impact SEO.
Keyword optimization: Keywords should be used naturally in the content, in alt tags of images, and even in URLs.
High-Quality Content: Create high-quality content that is informative, interesting, and relevant. High-quality content is considered the most effective way to improve search engine rankings by 53% of SEO experts.- Off-page SEO – Leave your online presence beyond your website through:
Backlink Building: We can help acquire high-quality links from good websites in order to improve the authority of your site. Websites in the top three positions on search engine results pages (SERPs) typically have 3.8 times more backlinks than those ranked lower.
Social Media Marketing: We use various social media platforms like Facebook, Instagram, and LinkedIn for better reach and engagement. According to recent statistics, 73% of marketers believe social media marketing is effective for their business.
Online Directories: We ensure that listings exist accurately about your business within directories like Google My Business, and Yelp, and within industry-specific websites. Additionally, 88% of consumers trust online reviews as much as personal recommendations. - Technical SEO – Make sure that your website is smooth and accessible to users and search engines alike.
Site Speed: It’s crucial to have a loading time that won’t drive people away from your website. For example, if a site loads in 5 seconds, the probability of a bounce increases by 90%.
Mobile Optimization: Ensure that your website is mobile-friendly and user responsive. Google has switched to mobile-first indexing, meaning it primarily uses the mobile version of a website for ranking and indexing.
SSL Certificate: Protect your website with HTTPS to keep users’ data safe and boost your SEO. 84% of users would abandon a purchase if data was sent over an insecure connection. - Local SEO – We help further build your online presence beyond your website by: Google My Business: Make sure that your listing is claimed and optimized with business info, pictures of the office and surroundings, and reviews from happy clients. Local Keywords: We integrate location-based keywords in the content and metadata. Local Citations: The information about your business will have to be consistent on all online directories and platforms. Reviews and Ratings: Let your happy clients tell others about their experience and post a review on Google and other review sites.
Media Buying
Maximize your advertising ROI with our media buying services. We strategically purchase ad space across various platforms, ensuring your message reaches the right audience at the right time. Our data-driven approach allows us to fine-tune campaigns for optimal performance, helping you achieve your marketing goals. Discover how media buying can complement your overall strategy by visiting our Digital Marketing section.
Why Choose WhiteHatCow?
We don’t just provide services; we build partnerships. Our team is dedicated to understanding your business goals and delivering solutions that align with your vision. Whether it’s through innovative web design, effective SEO tactics, or strategic media buying, we’re here to help your business grow.
Get Started Today!
Ready to take your online presence to the next level? Contact us today to discuss your project. Whether you need a new website, want to improve your search rankings, or are looking to optimize your ad spend, WhiteHatCow is here to help. Let’s create something amazing together—get in touch now!